Jockey has rolled out its latest seasonal athleisure campaign, Take It Outside, spotlighting a premium winter collection designed for both men and women. The new line encourages consumers to step outdoors while enjoying the brand’s signature blend of comfort and contemporary style.

Building on Jockey’s long-standing promise of quality and ease, the campaign extends these values into a winter-ready outerwear range tailored for modern, on-the-move lifestyles. The collection caters to individuals who effortlessly transition between home, work and outdoor activities-offering style that doesn’t compromise on comfort.

Crafted for cold mornings, quick errands, travel days and everything in between, the collection emphasizes warmth without added bulk. The pieces layer smoothly and are engineered to move naturally with the wearer. Modern fabrics, relaxed silhouettes and thoughtful functional details give the lineup a polished yet practical appeal.

“Comfort has always been central to Jockey, but the way people experience comfort has changed. It’s no longer limited to being indoors,” said Nihal Rajan, Chief Marketing Officer, Jockey India. “With Take It Outside, we’ve created a collection that feels just as natural during a slow morning at home as it does when stepping out to meet friends or travel. It’s made to be lived in-easy to wear, easy to move in-while staying true to what defines Jockey.”

Rajan added that the campaign reflects the brand’s evolution in response to today’s shifting lifestyle patterns. “People want clothing that transitions with them throughout the day, seamlessly and without fuss. This collection delivers that. It’s refined, functional and built for everyday moments.”