Johnson’s Baby has announced a major brand transformation with the launch of its ‘It’s Pure Love’ campaign, featuring Anil Kapoor and Sonam Kapoor. The relaunch marks a significant step forward for the iconic baby care brand, introducing advanced formulations, refreshed branding, and sustainable packaging-all designed to be “Better for Baby, Better for Mum, and Better for the Planet.”
Video Link: https://www.youtube.com/watch?v=7o3g1i7XnjE
For over 130 years, Johnson’s Baby has been trusted by parents globally for its gentle care. The new range, built on cutting-edge skin-science research, features 100% doctor-tested formulations enriched with Aloe Vera, Vitamin B5, milk protein, and turmeric. The upgraded moisturizing range offers up to 72-hour hydration, while the new Johnson’s Baby Soap provides triple protection against germs, dryness, and irritation-ensuring soft, healthy baby skin.
Reflecting the needs of modern parents, the brand’s packaging has been redesigned to highlight key ingredients and benefits upfront. A new mascot, ‘The Iconic Drop,’ symbolizes love, care, and protection, uniting all brand touchpoints.
As part of its sustainability mission, Johnson’s Baby has also introduced eco-conscious bottles made with 50% post-consumer recycled plastic, reinforcing its commitment to a healthier planet.
Speaking on the campaign, Manoj Gadgil, Business Unit Head, Kenvue, said, “Every mother makes a promise to protect her baby from day one. ‘It’s Pure Love’ celebrates that promise while showcasing our evolved formulations and sustainable approach.”
The heartfelt film, conceptualized by FCB Group India and produced by Flirting Vision, beautifully captures the purity of everyday moments between parents and their babies-turning routine care into timeless expressions of love.
