The ad imagines Anand in a humorous retail duel, where his sharp strategies meet their match in the simplicity of the Edge+ Credit Card.
Jupiter Money has launched its latest campaign titled “The Rewards Grandmaster” for the Edge+ CSB Bank RuPay Credit Card, featuring none other than five-time world chess champion Viswanathan Anand.
In a fun and unexpected twist, the film portrays Anand in a retail showdown where his iconic tactical brilliance is playfully outmaneuvered-not by another grandmaster, but by the effortless perks of the Edge+ Credit Card. Key highlights include instant cashback, transparent rewards, and no hidden conditions.
Commenting on the campaign, Adityan Kayalakal, Head of Marketing, Jupiter Money, said:
“In a market filled with complex and similar-sounding products, simplicity becomes a true advantage. With Edge+, we’ve cut through the clutter to offer a card that’s easy to understand and rewarding to use. Featuring Viswanathan Anand-India’s first Grandmaster-as the face of a simplified credit card underscores that sometimes, the smartest move is the simplest one.”
The campaign continues Jupiter’s signature storytelling approach-mixing clarity, relatability, and humour. It builds on previous successful initiatives such as Let’s Talk Money and the bold Roast Your Card campaign, known for its direct comparison with competitors.
The film is now live across digital platforms, including YouTube, and is part of a broader push to redefine how consumers engage with financial products.
