Most credit card launches are either painfully boring or sneakily confusing. They drown you in fine print or brush past the real fees and charges. Jupiter decided to flip the script. With a bold, hilarious campaign, they called out how traditional cards mislead users and push them into bad spending habits. All while launching the Edge+ CSB Bank Credit Card, built to be transparent and rewarding from the start.

A card so good, a regular launch just wouldn’t cut it. 

With up to 10% cashback on Amazon, Myntra, and other top shopping brands, 5% on travel, and 1% on everything else, the Edge+ Credit Card helps users save up to ₹50,000 a year. When a card offers this much value, why settle for anything less? That’s where the #RoastYourCard challenge came in. With RJ Naved leading the charge, frustrated cardholders took to social media to roast their old cards and they didn’t hold back. The internet loved it. The roasts were real. And they spread fast.

A stand-up act that stood up for consumers.
Next came comedian Anmol Garg, who delivered a full-blown roast set targeting everything wrong with the credit card world – from fake rewards to approval nightmares. It was painfully relatable and painfully funny. The audience couldn’t get enough. A credit card campaign with a stand-up special? Yup. And it was meme-worthy gold.

The grand finale? Hoardings that hit where it hurts.
Jupiter took the roast offline with cheeky billboards. From calling out fake cashback to exposing cards that take forever to get approved, the message was loud and clear: Jupiter just raised the bar.

They gave the credit card world a roast to remember, and a card to envy.
Apply for the Edge+ CSB Bank Credit Card here: https://jptr.onelink.me/TOMp/z8iqwhqv