Kaabil Kids, a digital chess learning platform for children, has partnered with Verve Media to enhance its AI-led SEO and organic growth strategy. The collaboration is aimed at improving the platform’s discoverability across both traditional search engines and emerging AI-driven answer platforms, helping more parents access structured chess learning solutions.
As part of the mandate, Verve Media will conduct comprehensive discovery and visibility audits, alongside implementing technical SEO improvements and restructuring content for better performance. The focus will be on capturing high-intent search queries such as online chess classes, coaching, and tutoring, while also ensuring a smoother and more intuitive user experience across the platform.
Founded in 2019, Kaabil Kids offers a well-structured curriculum built around progressive learning levels, guided practice sessions, and regular assessments. The platform is led by Grandmaster Tejas Bakre as Chief Mentor, supported by a team of FIDE-certified trainers, ensuring both credibility and quality in coaching.
Speaking on the partnership, Saad Merchant, Co-founder of Verve Media, highlighted the importance of clarity in digital discovery. He noted that the goal is to help Kaabil Kids communicate its offerings more effectively while strengthening its presence across modern search ecosystems, including AI platforms, using tools like Rank Up AI SEO.
Kitty Mahapatra, Co-founder and COO of Kaabil Kids, emphasised that improving organic visibility is key to reaching more learners. She added that the partnership will play a crucial role in scaling the platform’s growth and making quality chess education more accessible.
