Kajaria has launched its latest television commercial under the tagline ‘Log Toh Poochenge Hi’, featuring Ranveer Singh and Rashmika Mandanna. The campaign blends storytelling with design inspiration, positioning Kajaria as a premium, integrated home solutions brand.

The film follows a modern Army couple, played by the two actors, hosting a senior Brigadier and his wife at their scenic hillside home. Through subtle, slice-of-life moments, the narrative showcases Kajaria’s tiles and Kerovit bathware across different spaces-from elegant interiors to outdoor pathways-highlighting design, functionality, and attention to detail.

The core insight driving the campaign is simple yet relatable: when a home is thoughtfully designed, it naturally draws admiration. This idea culminates in the tagline, reinforcing that appreciation is inevitable when quality and aesthetics come together.

Chetan Kajaria, Vice Chairman, emphasised the brand’s focus on evolving with modern consumer aspirations and building stronger cultural relevance across regions. The addition of Rashmika Mandanna alongside Ranveer Singh also signals a push to deepen connect in southern markets.

Rishi Kajaria, Managing Director, noted that the campaign aims to elevate the conversation from product features to emotional ownership-reflecting how homes today serve as an extension of personal identity.

The campaign is being amplified across television, digital, print, outdoor, and cinema platforms. With this integrated rollout, Kajaria looks to strengthen its premium positioning while driving cross-category adoption across tiles and bathware.