Kajaria Ceramics has announced the extension of its partnership with Royal Challengers Bengaluru (RCB), with Kajaria Tiles continuing as the Principal Sponsor of the RCB Women’s Team. The renewed association builds on a collaboration that began with the inaugural season of the Women’s T20 League in 2023 and has since grown alongside the league’s rising popularity.

Over the past few seasons, the partnership has evolved beyond traditional brand visibility, reflecting a shared commitment to excellence, resilience, and empowerment in women’s sport. As the Women’s T20 League continues to attract a wider fan base and stronger commercial interest, Kajaria Tiles’ continued presence on the front of the RCB Women’s jersey reinforces its long-term belief in supporting women athletes on a prominent national platform.

Kajaria Tiles has also expressed its intent to contribute meaningfully to the women’s cricket ecosystem. The brand aims to support initiatives that encourage grassroots talent development, foster community participation, and promote greater inclusion within women’s sport, aligning with the league’s broader impact beyond the field.

Rishi Kajaria, managing director, Kajaria Ceramics, said that the association represents more than sponsorship. He emphasised that women empowerment is a core value for the company and described women cricketers as powerful role models who inspire young girls to dream big and pursue excellence.

Rajesh Menon, COO, Royal Challengers Bengaluru, highlighted Kajaria Tiles’ role as a valued partner since the league’s inception. He noted that the brand’s continued support has contributed to strengthening the women’s game and expressed enthusiasm about deepening fan engagement together.

As the partnership moves forward, Kajaria Tiles plans to amplify its presence through high-impact digital campaigns in collaboration with the RCB Women’s Team, further reinforcing its focus on inclusivity, progress, and leadership in women’s sport.