The campaign beautifully bridges Bengal’s culinary and jewellery traditions to honour the festive spirit.
Kalyan Jewellers, one of India’s most trusted and globally recognised jewellery brands, has unveiled a special Sharod Utsav campaign film featuring acclaimed actors Ritabhari Chakraborty and Subhrajit Dutta.
The film draws inspiration from Bengal’s rich cultural heritage, weaving together two timeless icons of craftsmanship – Goyna Bori (intricately crafted lentil fritters) and Sonar Goyna (gold jewellery). The parallel is deliberate, celebrating both as intricate expressions of skill, devotion, and creativity.
For Bengalis, Sharod Utsav is more than just a festival – it is a celebration of artistry, tradition, and community. The film mirrors this sentiment by showcasing how the delicate swirls of Goyna Bori echo the detailing of handcrafted jewellery, symbolising a shared legacy of imagination and cultural pride.
Blending nostalgia with aspiration, the campaign reflects Kalyan Jewellers’ ethos of preserving tradition while presenting it through contemporary storytelling.
Festive Offers
To mark the season, Kalyan Jewellers has announced a range of special festive offers:
- Up to 50% off on making charges for plain gold jewellery
- 40% off on temple and antique jewellery
- 30% off on premium gold jewellery
- Advance booking with rate protection, safeguarding buyers from gold price fluctuations
Commitment to Trust
Kalyan Jewellers continues to reinforce its hallmark of trust through its 4-Level Assurance Certificate, which includes:
- Purity certification
- Free lifetime maintenance
- Detailed product information
- Transparent exchange and buy-back policies
With this campaign, Kalyan Jewellers positions every ornament as more than just adornment – a piece of art, a cultural heirloom, and a heartfelt tribute to the timeless spirit of Bengal this Sharod Utsav.
