The campaign features top Indian film icons, celebrating relationships, gifting, and the emotional essence of gold through regional narratives.
Kalyan Jewellers has unveiled its Diwali 2025 festive campaign, uniting some of India’s biggest film stars – Amitabh Bachchan, Nagarjuna, Prabhu Ganesan, Shiva Rajkumar, Janhvi Kapoor, Kriti Sanon, Kalyani Priyadarshan, and Sreeleela – in a series of regional short films that celebrate relationships and the timeless significance of gold.
Each film captures moments of love, trust, and joy, showcasing how jewellery transcends ornamentation to become a symbol of blessings, affection, and cherished memories.
Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers, said:
“Every relationship has its own language of love, and gifting is one of its most heartfelt expressions. This Diwali, through our diverse campaign featuring India’s leading stars, we’re celebrating those connections that make the season of lights truly special.”
Expanding its digital reach, the brand has partnered with Amazon, Tata Cliq, Flipkart, and JioMart to make its collections more accessible online. Additionally, Instamart will offer gold and silver coins via quick commerce, while Razorpay, GyFTR, and QwikCilver join as official gift voucher partners.
Reinforcing its focus on trust and transparency, all Kalyan Jewellers products come with a 4-Level Assurance Certificate, covering purity certification, lifetime maintenance, detailed product information, and secure exchange and buy-back policies.
Rooted in the theme ‘relationships that sparkle and memories that last a lifetime’, Kalyan Jewellers’ Diwali campaign blends heritage, technology, and emotional storytelling, celebrating the joy of togetherness in the festival of lights.
