Dabur India has partnered with filmmaker Karan Johar for a new campaign titled ‘Skinsurance with Oxylife’, promoting its Oxylife Salon Professional brand. The campaign introduces two new facial treatment kits, Intense Brightand Sensi-Care, as part of the brand’s Derma Essence Range.
In the campaign’s video, Johar humorously addresses rumors, leading to the revelation of the ‘Skinsurance’ concept-a blend of ‘skin’ and ‘insurance’-positioning Oxylife’s treatments as protective care for radiant skin. He states, “Radiance is an asset, and it deserves full coverage.”
Abhishek Jugran, Executive Vice President, Marketing at Dabur India, commented, “Karan Johar’s distinctive wit and cultural influence elevate this campaign, transforming it into a compelling narrative that sparks curiosity and fuels conversation.”
The new salon-exclusive facial kits promise dermatologist-inspired care, combining modern skincare science with results that offer instant and lasting radiance. Oxylife’s digital-first campaign has captured public imagination with viral whispers of Karan Johar “insuring his face.”
Virat Khanna, Head of Skin Care at Dabur India, added, “Our collaboration with Karan Johar adds a touch of glamour that aligns with the premium positioning of our facial kits, catering to the evolving skincare needs of today’s discerning consumers.”
Jasleen Kohli, Digital Lead at Dabur India, emphasized the campaign’s focus on digital storytelling, connecting with skincare-savvy audiences through platforms they trust and content they love.
