Karan Johar’s luxury line, Tyaani Jewellery, has announced Kalki Koechlin as the latest face of its “Forces of Tyaani”campaign. Known for its celebration of individuality and craftsmanship, the brand’s initiative spotlights fearless self-expression and personal storytelling through jewellery.
Kalki’s Campaign Debut
- In the campaign visuals, Kalki is styled with a natural look, sporting a boxing robe against bare shoulders-yet she shines in Tyaani’s statement earrings and layered polki‑and‑diamond necklaces.
- The imagery embodies the campaign’s message: strong, layered identities, with jewellery as an extension of one’s journey and truth.
Joining a Lineup of Tyaani Icons
Kalki joins an esteemed roster of brand ambassadors, including:
- Shefali Shah
- Tilottama Shome
- Rasika Dugal
- Jiya Shankar
- Shweta Tripathi
Each has previously featured in Tyaani campaigns under the Forces of Tyaani banner.
Words from the Founder
Karan Johar, founder of Tyaani Jewellery, shared:
“Kalki’s journey mirrors the spirit of the Tyaani woman-fearless, expressive, and rooted in her individuality. Her bold choices and unapologetic voice embody what the Forces of Tyaani campaign stands for, Our jewellery celebrates women who choose to wear their truth, layered, strong, and entirely their own.”
Why It Matters
Tyaani continues to position its jewellery beyond adornment-striving to resonate deeply with the modern, empowered woman. Kalki Koechlin’s inclusion aligns the brand with authenticity, creativity, and narrative-rich self-expression, reinforcing Tyaani’s distinct identity in the luxury market.
