Kareena Kapoor’s love affair with Magnum Ice Cream continues with the launch of their new Pistachio variant. In a visually rich ad conceptualized by Lowe Lintas India, the actress showcases the premium Rs 80 ice cream stick with characteristic elegance, reinforcing Magnum’s positioning as an indulgent pleasure rather than a nostalgic treat.

“Magnum is everything I love and is always a temptation worth giving in to,” Kapoor shared on Instagram, marking her impressive ten-year journey as the brand’s ambassador in India.

The high-end Unilever ice cream brand, which entered the Indian market in April 2013 with Kapoor joining as brand face in 2014, maintains its luxury positioning through strategic partnerships. Recently, Magnum made an appearance at Lakmé Fashion Week, where former brand ambassador Sonam Kapoor visited their booth.

Magnum currently offers three premium flavors in India: Chocolate Truffle, Almond, and the newly launched Pistachio, continuing its tradition of positioning ice cream as a sophisticated indulgence rather than just a sweet treat.