KT Kids, the emerging children’s haircare brand, has announced Kareena Kapoor Khan as the face of its new campaign, marking a star-powered partnership aimed at redefining kids’ haircare in India. The campaign also features the globally loved character SpongeBob SquarePants, blending fun, trust, and safety in a range designed especially for children.

Speaking about the collaboration, Kareena Kapoor Khan said, “I am delighted to be associated with KT Kids, a brand that truly understands the needs of children and parents today. As a mother, I know how important safe and effective products are for kids, and KT Kids’ haircare range delivers just that – with a fun twist kids absolutely love. The range is thoughtfully designed to be age-specific for boys and girls, which makes it even more special.”

Known for its clinically tested, age-specific solutions, KT Kids has quickly gained recognition among parents looking for safe, premium products. By combining Kareena’s influence with the playful charm of SpongeBob SquarePants, KT Kids becomes the first brand in India to unite Bollywood star power with a global entertainment icon in the children’s haircare category.

Dhruv Sayani, founder of KT Kids, added, “With Kareena Kapoor Khan as our brand ambassador, KT Kids is taking a bold step towards reshaping the future of kids’ haircare. Together with our SpongeBob SquarePants line, we are building more than a campaign – we are creating a movement of trust, fun, and aspiration for every child.”