House of McDowell’s Soda, in collaboration with Publicis Groupe India’s Team Spirit, has unveiled its latest campaign, Yaaron Wali Baat 2.0, spotlighting the courage and joy found in shared first experiences with friends. The film, Karo Kuch Pehli Baar Jab Saath Hon Yaar, showcases how friendship inspires confidence, turning everyday moments into lasting memories.
Brand ambassador Kartik Aaryan motivates a hesitant friend to try something new, humorously reimagining iconic historical “firsts” – from moon landings to the creation of social media – all powered by the spirit of yaari. Combining humor, nostalgia, and energy, the campaign emphasizes friendship as a force that shapes experiences and memories.
Varun Koorichh, VP & Portfolio Head – Marketing, Diageo India, said, “Friendship has always been central to House of McDowell’s Soda. With Yaaron Wali Baat 2.0, we aim to inspire a new generation to create unforgettable firsts together.”
Kartik Smetacek, CCO, Saatchi & Saatchi India, added, “We wanted to reinterpret McDowell’s ‘yaari’ promise for today’s youth. Many first-time experiences happen with friends, so we gave ‘yaari’ a grand historical stage while keeping it witty and relatable.”
Kartik Aaryan said, “This campaign celebrates how moments with your friends bring courage, reveal your best self, and create stories that last a lifetime.”
The campaign runs across digital, social, and OOH platforms, reinforcing McDowell’s Soda as a brand that champions friendship – vibrant, emotional, and timeless.
