KathaVersse Media Network is doubling down on original micro drama IPs to capture India’s rapidly expanding digital entertainment market – projected to hit $5 billion within five years as part of a $10 billion global market by 2030.
Micro Dramas: The Next Big Content Wave
Serialized micro dramas – short, snackable, and highly engaging – are emerging as a powerful format on platforms like Moj, ShareChat, and Kuku TV, which together clock over 120 million daily episode views.
A large share of this viewership comes from Tier-2 and Tier-3 towns, signaling a strong appetite for accessible, locally resonant storytelling.
KathaVersse’s Growing Slate
So far, KathaVersse has delivered 10+ micro drama productions and is currently in talks with multiple OTT platforms for future collaborations.
The company’s strategy focuses on India-rooted narratives – from rural settings and nostalgia-driven stories to light-hearted romances and slice-of-life dramas – all produced with cost efficiency at ₹15,000-₹25,000 per minute.
Strong Creative Pedigree
KathaVersse’s leadership team includes creators behind critically acclaimed digital-first shows such as Gullak, Yeh Meri Family, and ImMature, bringing proven storytelling expertise to the micro drama space.
In addition, the company operates Digital Commentary, a non-fiction property with a community of 1M+ followers and 120M monthly views, further strengthening its content ecosystem.
Industry Perspective
Industry observers expect the micro drama OTT segment to undergo rapid consolidation, similar to the long-form OTT space. Platforms will need to strike a balance between volume and quality to keep audiences engaged and returning for more.
With its focus on original IP and production efficiency, KathaVersse is positioning itself as the go-to content engine for OTT players chasing repeat audiences in this growing market.
