This Mother’s Day, Kenstar has launched a warm and witty digital campaign titled “A Salute to GOAT Moms”, honouring the everyday heroism of mothers. The film, now live on social media, celebrates mothers as the Greatest of All Time (GOAT) for their unwavering resilience, adaptability, and deep emotional intelligence.
The campaign highlights how mothers support their children through every life stage – from pregnancy to teenage years and beyond. It captures the often-overlooked moments of motherhood with authenticity and humour. In one standout scene, a mom endearingly tries to connect with her Gen Z child by learning modern slang—using phrases like “fam” and hilariously misapplying “vibe check” – a lighthearted nod to how mothers constantly adapt to stay connected.
Kenstar’s CEO, Sunil Jain, shared, “Mothers have always been the original multitaskers. At Kenstar, we draw inspiration from that same spirit, designing products that make family life smoother so that parents can focus on nurturing meaningful relationships.”
The campaign, promoted through the hashtag #GOATMoms, invites users to share personal stories about their own “main character” moms, turning the spotlight on the real stars of every household.
