Professional luxury haircare brand Kérastase has announced Demi Moore as its new global brand ambassador, marking a powerful alignment between the brand’s philosophy and the actor’s enduring cultural influence. The collaboration reinforces Kérastase’s belief that hair is deeply personal-an expression of confidence, individuality and self-expression at every stage of life.

Demi Moore is an Academy Award–nominated actor, producer and New York Times bestselling author whose career spans decades across film and television. Her body of work includes iconic titles such as Ghost, Indecent Proposal, G.I. Jane and The Substance, along with her recent appearance in the second season of Landman. Beyond her screen presence, Moore is widely recognised for her advocacy around ageism, gender representation and embracing authenticity.

The partnership also builds on Moore’s long-standing public association with iconic hair and style, making her a natural fit for the Kérastase universe. The campaign visuals were shot in New York by renowned photographers Inez & Vinoodh, continuing the brand’s long-running collaboration with the creative duo.

Anjali Pai, general manager, Kérastase India, said that Moore embodies the brand’s core values through her timeless elegance, fearlessness and authenticity. She added that Moore’s journey resonates strongly with women who embrace growth, change and personal power.

Expressing her excitement, Demi Moore shared that her hair has been a constant companion through every chapter of her life. She described hair as carrying energy, confidence and individuality, and said the partnership reflects her belief in authenticity and self-expression.

Amber Zak Yopp, global brand president of Kérastase, highlighted Moore’s rare blend of strength, elegance and honesty, noting that she represents the bold, empowered and fearless spirit of the Kérastase woman.