Promotes Epic Savers deal: 9 pieces of crispy chicken for just ₹299
KFC India has rolled out a new campaign with a quirky twist, introducing a character named Beauty – a bold, dramatic queen on a journey to find her ideal match. Guided by her supportive father, Beauty lays out a list of expectations: someone who smells great, offers emotional support, and is ready for spontaneous plans.
But instead of a fairytale ending through dating apps or matrimonial bio-datas, her “perfect match” appears at a KFC counter – in the form of the perfect order. A team member hands over her dream combo, revealing the real star: KFC’s Epic Savers deal.
The offer? Nine pieces of KFC’s iconic crispy chicken for just ₹299. With this campaign, the brand positions its value-driven combo as the ultimate “perfect find” for chicken lovers.
The ad cleverly blends humour and relatability, appealing to Gen Z and millennial audiences. It reinforces KFC India’s strategy of using light-hearted storytelling to highlight time-limited deals and create memorable brand moments.
Through Beauty’s unconventional love story, KFC brings focus to both affordability and flavour – serving up not just chicken, but also clever entertainment.
