KFC India has started 2026 on a bold and indulgent note with the launch of its all-new Dunked range, introducing a sauce-loaded twist to its iconic chicken favourites. Designed to be fully dunked-not just dipped-the range delivers an unapologetically saucy and flavor-packed experience for chicken lovers.
The Dunked range debuts with a Fiery Texas BBQ sauce and reimagines popular KFC offerings including the Chicken Zinger, Chicken Wings, crispy Chicken Leg Pieces, and Boneless Chicken Strips. Each item is generously coated in sauce, elevating indulgence and turning every bite into a bold, sensory experience.
To support the launch, KFC has rolled out a new campaign film that celebrates the joy of getting completely dunked. Set against the chaos of a typical work-from-office day filled with back-to-back calls and urgent deadlines, the film captures a moment of rebellion and indulgence when the protagonist decides it’s time to pause and enjoy the Dunked range. A playful pre-dunk ritual-saving the tie and hair-sets the stage for a messy, no-holds-barred feast.
Commenting on the launch, Aparna Bhawal, CMO, KFC India & Partner Countries, said the range taps into consumers’ growing preference for small sensory indulgences that bring emotional excitement. She added that the Dunked range encourages people to slow down, savour bold flavours, and embrace saucesome fun.
Mayuresh Dubhashi, CCO, FCB NEO, noted that the film captures an instinctive craving that doesn’t wait for perfect timing, making it instantly relatable.
Conceptualised by FCB Neo and produced by Little Button Films, the Dunked range is now available across 1,300+ KFC restaurants in India and on delivery platforms, with prices starting at ₹89.
