The campaign introduces the Bridal Glow Kit as a trusted companion to help brides preserve radiance through wedding festivities.
The Face Shop, the Korean skincare brand, has launched its latest campaign Glow Insurance, featuring brand ambassador Khushi Kapoor. Designed around the idea of safeguarding bridal beauty, the campaign spotlights the stress and fatigue that often dull a bride’s natural glow during wedding celebrations.
At the center of the narrative is The Face Shop’s Bridal Glow Kit, positioned as a reliable partner that helps restore radiance and confidence. In the campaign film, Kapoor appears as a bridesmaid offering comfort and reassurance, showcasing the brand’s products as essential allies for skincare during high-pressure festive moments.
Naina Suri, head of marketing, The Face Shop India, said: “With ‘Glow Insurance,’ we wanted to address a universal truth of weddings-the pressure and fatigue that can impact a bride’s radiance. This campaign with Khushi Kapoor beautifully positions The Face Shop as more than a skincare brand; it’s a trusted partner that ensures every bride’s glow when it matters most.”
Sharing her experience, Khushi Kapoor added: “Every bride feels the exhaustion behind the festivities, even if it’s rarely spoken about. Playing the bridesmaid in this film allowed me to reassure and highlight how The Face Shop helps protect that priceless glow.”
Founded in 2003 in Seoul, The Face Shop blends natural ingredients with advanced Korean skincare technology. With Glow Insurance, the brand reinforces its role as a companion for confidence and celebration during the bridal and festive season.
