Luxury lifestyle brand Kimirica has teamed up with Netflix and Shondaland’s global hit series Bridgerton, marking its first fragrance-led collaboration with an international entertainment property. The limited-edition collection transforms the show’s narrative and visual world into immersive bath, body, and home products, positioning fragrance as a central storytelling element rather than a conventional licensing exercise.

The collection features three signature fragrances: Mayfair Soirée, a citrus-cedar blend for daytime; Lady in Silver, a soft white wisteria scent for everyday moments; and Midnight Masquerade, a deeper neroli-thyme composition crafted for evening formats like candles and room sprays.

Products include body and hand washes, lotions, body mists, soy candles, reed diffusers, room sprays, hand caddy sets, and curated gift formats, with body mists reflecting a growing preference for lighter, versatile fragrance formats.

Speaking on the collaboration, Rajat Jain, co-founder and CEO of Kimirica, said, “We wanted to create something larger than life, building an emotional and indulgent world around fragrance.” The design draws on Regency-era aesthetics, featuring illustrated artwork, metallic detailing, and muted color palettes that balance display value with everyday usability.

All products are vegan, cruelty-free, dermatologically tested, and IFRA certified, manufactured in India without SLS or parabens. Kimi Jain, co-founder and Head of Brand Experience, added: “Premium products must integrate luxury, wellness, and responsibility seamlessly.”

The Kimirica x Bridgerton collection reflects a wider trend among Indian lifestyle brands, prioritizing narrative depth, design coherence, and category expansion in global entertainment collaborations.