Kingfisher Premium Packaged Drinking Water has unveiled a lively new brand film for the Women’s Premier League (WPL), reimagining its iconic ‘O la la la leo’ jingle with a contemporary twist. Titled Chhori Aayi. Hutt le bro! Oooh la la la, oooh leo!, the campaign captures the confidence, excitement and cultural shift surrounding women’s cricket as it takes center stage in India’s sporting landscape.
Conceptualized by Ogilvy, the film features action-packed moments from across TATA WPL teams and players, blending sport, music and pop culture to reflect the evolving spirit of cricket fandom. Rooted in Kingfisher’s long-standing ‘Good Times’ philosophy, the campaign celebrates moments of joy both on and off the field-from the pitch to the stands and beyond.
As part of its association with TATA WPL, Kingfisher Premium Packaged Drinking Water will deliver an integrated stadium experience that combines entertainment, technology, branding and hospitality. The brand’s presence will extend through on-ground and off-ground visibility, including in-match branding, fan-focused activations and immersive venue experiences.
Commenting on the initiative, Vikram Bahl, Chief Marketing Officer at United Breweries Limited, said the Women’s Premier League represents a defining cultural moment in India. He added that the refreshed sonic identity mirrors the growing energy and fandom of women’s cricket while reinforcing Kingfisher’s role as a brand that brings people together through shared celebrations.
The campaign will be amplified across social media, digital platforms, activations and on-ground fan engagements, ensuring sustained visibility throughout the season. With this initiative, Kingfisher reinforces its association with sport, celebration and togetherness-raising a refreshing toast to the Women’s Premier League and the new energy it brings to Indian cricket.
