Smart everyday appliances brand Köche has appointed Team Pumpkin as its digital marketing agency, marking a strategic move to build a strong and scalable digital presence across the Indian market. The partnership, which came into effect in August 2025, covers end-to-end digital planning and execution, including social media management and performance marketing.
As Köche works towards establishing itself in a highly competitive appliance category, the collaboration is aimed at driving visibility, engagement and sustained growth through focused digital interventions. Team Pumpkin will play a key role in shaping the brand’s online voice, ensuring consistent communication while aligning marketing efforts with Köche’s broader business objectives.
Commenting on the association, Bharath Sankhla, Director at Köche, expressed confidence in the partnership, stating that the collaboration with Team Pumpkin is expected to guide the brand’s marketing strategy in the right direction. He added that the shared focus is on building a meaningful audience presence and working towards clearly defined marketing goals as the brand expands its reach.
From the agency’s perspective, the mandate represents an opportunity to strengthen Köche’s positioning in the market. Rashi Garodia, Business Head at Team Pumpkin, Kolkata, said the agency’s creative and strategic teams are excited to work on building Köche’s pan-India presence. She noted that the strategy is already underway, with a focus on creating a distinct brand identity and a digital ecosystem that can scale alongside the brand’s growth.
With this partnership, Köche aims to accelerate its digital journey and connect more effectively with consumers, while Team Pumpkin reinforces its expertise in building digitally driven brands in competitive categories.
