The collaboration will continue through the full season until December.
Kotak Mahindra Life Insurance Company (Kotak Life) has announced its partnership with Kaun Banega Crorepati(KBC) as the exclusive life insurance sponsor on Sony LIV, the show’s official digital platform. The association aligns with both brands celebrating 25 years of legacy, driven by a common mission-to empower Indians through informed choices and foster confidence in life decisions.
As part of the integration, Kotak Life will sponsor the Audience Poll lifeline, where ‘Janta Janardhan’ helps contestants take the next step in their journey-mirroring the brand’s promise of being a steady support system in life’s critical moments.
The partnership also brings strategic brand placements including Kotak Life’s branding across Aston Bands, a dedicated Video on Demand section highlighting key moments of the show, and other immersive touchpoints throughout the season.
Ashish Nair, Chief Marketing Officer & Head – Customer Value Management and Health Tech at Kotak Life, said:
“KBC provides the perfect platform to communicate the importance of life insurance to a wide and engaged audience. This association enhances brand visibility and relevance while reinforcing our core message of protection, trust, and empowerment.”
Running until December, the partnership marks a significant step in Kotak Life’s broader commitment to expanding awareness and access to life insurance-contributing to the industry’s long-term goal of ‘Insurance for All by 2047’.
