Kotak Mahindra Life Insurance Company Limited (“Kotak Life”) has launched a new brand campaign that reimagines retirement as a vibrant new beginning rather than a slowing-down phase. Developed with creative partner Wondrlab, the campaign positions retirement as a moment of rediscovery, renewed purpose and personal reinvention-reflecting the mindset of a modern India that refuses to pause.
Campaign Video:
https://www.youtube.com/watch?v=HNMAhECb51I
The narrative challenges traditional ideas around retirement and instead presents it as an opportunity to explore passions, revive long-held dreams and build a life driven by intent. At the heart of the campaign is a film urging Indians approaching retirement in the next decade to plan early, enabling them to embrace this next chapter with confidence and financial independence.
Ashish Nair, CMO and Head – Customer Value Management and Health Tech, Kotak Life, said, “Retirement today isn’t about stepping back-it’s about moving forward with purpose. Our film captures that turning point when achievements feel complete, yet a deeper calling emerges. Kotak Life aims to empower Indians with the security and clarity they need to live this new chapter fully.”
Featuring acclaimed actor Rajkummar Rao, the film portrays an everyday man encountering a moment of introspection-a crossroads between routine and aspiration. This emotional beat resonates with many in their mid-forties, who balance fulfilled responsibilities with the desire for something more.
Hemant Shringy, Chief Creative Officer & Managing Partner, Wondrlab, added that the idea of “Retirement to Reinvention” reflects a shifting India, where longer life expectancy and evolving ambitions demand a refreshed perspective.
The campaign will be promoted across multiple platforms to ensure strong visibility and engagement.
