The film honours the everyday courage of Indian families as Kotak Life completes a milestone anniversary
Kotak Mahindra Life Insurance Company Ltd. (Kotak Life) has rolled out a heartfelt brand film to mark 25 years of serving Indian families with financial protection and life-enabling solutions.
Since its establishment in 2001, Kotak Life has emerged as one of India’s top life insurers, covering over 5 crore active lives*, managing assets exceeding ₹95,000 crore, and maintaining a strong claim settlement ratio of 98.6%.
Titled ‘Hausla Hain… Hamesha Kar Pau’, the new film pays tribute to the resilience and silent sacrifices made by families across the country as they chase everyday dreams-big and small.
“As we celebrate 25 years, we look back with pride and forward with purpose. This film reflects our unwavering commitment to being there for our customers when it matters the most,” said Mahesh Balasubramanian, Managing Director, Kotak Life. “It honours the quiet strength of Indian families and the trust they’ve placed in us. Our journey ahead is anchored in innovation, empathy, and helping individuals say ‘yes’ to life’s possibilities.”
The film tells relatable stories-a father going the extra mile for his child, a husband gifting his wife their dream home, and young parents choosing the best education for their child. Each narrative reinforces the brand’s core theme: “Aapko Hausla Dene… Hum Hai Hamesha.”
The film culminates with brand ambassador Rajkummar Rao, who ties the stories together with an emotive message.
It will release in five languages across YouTube, Meta, LinkedIn, and SonyLiv during Kaun Banega Crorepati.
