Kotak Mahindra Asset Management Company Ltd. (KMAMC), popularly known as Kotak Mutual Fund, has unveiled a nationwide campaign titled “SIP Karo, Naya Future Start Karo.” The initiative addresses the rising issue of quick money addiction, urging investors to move away from speculative shortcuts-such as gambling, lotteries, and fake social media tips-that often lead to financial distress.
At the heart of the campaign is the promotion of Systematic Investment Plans (SIPs) as a disciplined, reliable route to long-term wealth creation. By highlighting the risks of chasing instant gains and the emotional toll it takes on families, Kotak Mutual Fund positions SIPs not just as an investment option but as a foundation for financial stability and security.
Nilesh Shah, Managing Director, Kotak Mahindra AMC, explained:
“The lure of rapid profits has drawn many into speculative trading and gambling, eroding their wealth and destabilising families. SIPs counter this trend by instilling discipline and patience-helping individuals build sustainable wealth over time. This campaign is about empowering households to choose financial strength over risky temptations.”
The campaign targets young professionals, small business owners, and first-time investors, offering SIPs as the smarter alternative to high-risk shortcuts. Rolled out across TV, print, digital, social media, and on-ground investor programs, the campaign reinforces the message that real financial growth comes from steady, long-term investing-not short-term thrills.
Kinjal Shah, Head of Marketing, Digital Business & Analytics, Kotak AMC, added:
“Quick money addiction has caused real damage to families, wiping out savings and futures. This campaign is our call to break that cycle. At Kotak, we see it as more than marketing-it’s about creating real impact and helping families secure tomorrow.”
Through “SIP Karo, Naya Future Start Karo,” Kotak Mutual Fund underlines its mission to encourage disciplined investing and help Indians build stronger, sustainable financial futures.
