KRAFTON India has appointed Indian cricketer Yashasvi Jaiswal as the brand ambassador for its popular mobile gaming franchise Real Cricket, reinforcing the game’s positioning as an authentic, performance-driven cricket experience. The announcement is accompanied by a new campaign film that focuses on the crucial moments before the first ball of a match is bowled.

Shot in a broadcast-style format, the film draws a parallel between real-world match preparation and competitive in-app gameplay. By spotlighting themes such as discipline, focus, and match readiness, the campaign highlights how success in cricket-whether on the field or on a mobile screen-is rooted in preparation and strategic thinking.

As part of the collaboration, Jaiswal will also be integrated into the Real Cricket game interface. Players can select him across Quick Match, Test Match, and RC Pass modes, where he appears as part of the Rajasthan Royals lineup. This in-game presence deepens fan engagement by allowing players to experience the sport through the lens of one of India’s most exciting young cricketers.

Speaking on the association, Jaiswal said the game captures the intensity, pressure, and decision-making that define professional cricket. He added that Real Cricket allows fans to step into the mindset of a player long before the first delivery is bowled.

Anuj Sahani, Head – KRAFTON India Gaming Incubator and Director, Publishing, noted that Jaiswal embodies the values Real Cricket stands for-discipline, preparation, and performance under pressure. As KRAFTON scales the franchise from a homegrown favorite into a mainstream cricket platform, the partnership aims to resonate with a generation that plays, watches, and experiences cricket interactively.

The campaign film is currently live across Real Cricket’s Instagram and YouTube channels.