Bengaluru-based D2C nutrition brand Supply6 has welcomed actor and entrepreneur Kriti Sanon as both an investor and brand ambassador, marking a partnership driven by genuine product trust rather than a conventional celebrity endorsement. The collaboration reflects the brand’s philosophy of promoting sustainable, everyday nutrition habits instead of short-term fitness trends.

Kriti’s association with Supply6 began organically as a consumer. Her initial experience with the brand’s zero-sugar electrolyte, Supply6 Salts, led her to explore its science-backed approach to addressing daily nutritional gaps. Over time, her confidence in the brand’s intent and product efficacy evolved into a strategic partnership aligned with her growing interest in the health and wellness space.

Founded in 2019 by Vaibhav Bhandari and Rahul Jacob, Supply6 focuses on practical nutrition solutions designed for consistent, long-term use. Its product portfolio includes a daily nutrition drink, zero-sugar electrolytes and protein-based snacks that cater to consumers seeking balance without extreme dietary regimes. The brand recently expanded its offerings with a Protein Wafer Bar featuring 10g protein, no maida and no added sugar.

With Kriti joining the brand, Supply6 aims to strengthen its connection with urban, health-conscious consumers by shifting the wellness conversation toward fundamentals such as hydration, balanced nutrition and habit-building. Co-founder Vaibhav Bhandari noted that Kriti’s transition from user to partner mirrors the brand’s core belief in real-life, relatable wellness.

The development follows Supply6’s recent ₹9.1 crore seed funding round led by Zeropearl VC and comes alongside its international expansion plans, including entry into the US market. The brand had earlier onboarded former cricketer AB de Villiers, reinforcing its focus on long-term, belief-led partnerships.