KT Kids, the children’s personal hair care brand, has launched a heartwarming new campaign featuring Kareena Kapoor Khan, capturing the beauty, chaos, and joy of modern parenting. Conceptualised and directed by Lumos Studios, the film positions KT Kids as “A Mother’s Trusted Choice” – a brand rooted in gentle, science-backed care.
The TVC unfolds through intimate, everyday moments between a mother and her child – playful bath times, shared giggles, and quiet cuddles – portraying the authentic, emotional rhythm of family life. Kareena’s warmth and relatability bring sincerity to the narrative, mirroring her real-life approach to motherhood and her belief in making thoughtful, safe choices for her children.
“This campaign truly resonated with me as a mother,” said Kareena Kapoor Khan. “It captures the real, unfiltered side of parenting – the messy, the fun, and the magical. KT Kids gives parents the confidence to care for their children with love and without compromise.”
Dhruv Sayani, founder of KT Kids, added, “With this campaign, we wanted to celebrate the real side of motherhood – laughter, mess, and magic. Kareena’s authenticity made the story come alive in a way every parent can relate to.”
The campaign also introduces KT Kids’ new SpongeBob SquarePants packaging, making bath time a fun adventure. Clinically tested, pediatrician-approved, and free from harsh chemicals, KT Kids continues to lead the way in safe, gentle, and joyful hair care for children.
