KT Professional, the premium haircare brand known for its salon-quality formulations, has launched a new television commercial (TVC) featuring Bollywood icon Jacqueline Fernandez. Titled “My Hair, My KT”, the campaign reinforces the brand’s commitment to “Luxury Haircare Without Compromise” and positions KT Professional as an accessible, everyday essential for professional haircare at home.
The campaign’s central message – #KTEverywhere – underlines the brand’s mission to bring expert care and innovation into daily routines across the country. Conceptualized and produced by Tridev Entertainment, the film captures Jacqueline’s effortless elegance and confidence, while spotlighting the transformative results of KT Professional’s product range.
Anchored by the line “Hair so stylish, talks to everyone everywhere! #KTEverywhere”, the TVC introduces viewers to KT Professional’s best-selling offerings:
- Ultra Smooth Shampoo & Conditioner for frizz-free, manageable hair
- Keratin Treatment Range for strong, salon-straight results
- Hair Repair Oils & Serums for nourishment and glossy shine
These products exemplify KT’s blend of professional-grade science with daily-use convenience, bringing luxury within reach for all.
Speaking about the campaign, Dhruv Sayani, Founder of KT Professional, shared:
“Jacqueline embodies everything KT stands for – style, substance, and strength. With this campaign, we showcase how salon-quality haircare is no longer confined to salons. It’s at home, in your routine, and everywhere you go.”
The TVC will be supported by a robust 360-degree rollout across TV, digital platforms, OTT, print, outdoor, and social media – amplified by Jacqueline’s 71M+ social following – making KT Professional truly #KTEverywhere.
