The festive campaign blends the brand’s tennis heritage with India’s festive spirit, introducing an exclusive sleeveless jacket for the market

Lacoste, the French fashion-sport brand, has launched its latest festive campaign, ‘Court of Light’, inspired by the energy of tennis and the warmth of India’s festive season. The campaign also introduces a new product – the Lacoste Sleeveless Jacket, designed exclusively for the Indian market.

The collection reimagines a festive gathering on a tennis court, where family and friends come together to share meals and friendly matches under soft evening lights. The setting reflects connection, joy, and movement, combining Lacoste’s sporting heritage with the celebratory spirit of Indian festivals.

Rajesh Jain, Managing Director & CEO, Lacoste India, said:
“Festive moments in India are rich with tradition, emotion, and expression – and Lacoste is proud to be part of that cultural rhythm. With the Court of Light campaign and the launch of our exclusive sleeveless jacket, we bring together the brand’s timeless French elegance and India’s vibrant festive spirit. This collection is not just about dressing for the occasion; it embodies a lifestyle of refined celebration, memorable moments, and effortless sophistication.”

The campaign highlights Lacoste’s focus on local relevance while staying true to its global design ethos – merging French minimalism with Indian festive vibrancy.