Piramal Consumer Healthcare (PCH), part of Piramal Pharma Limited, has unveiled a refreshed brand identity for its iconic skincare brand Lacto Calamine, marking more than 60 years of trust and legacy in Indian households. The update modernizes the brand’s visual language while retaining its time-tested formulation, reinforcing continuity rather than reinvention.
The relaunch brings back Lacto Calamine’s signature purple bottle, now reimagined with a contemporary, benefit-led and ingredient-focused design. The refreshed packaging is aimed at today’s skincare-conscious consumers who seek clarity, efficacy, and transparency, while still valuing trusted heritage brands. Importantly, the core formulation remains unchanged, underscoring the brand’s commitment to proven results.
Positioned as a thoughtful evolution, the refreshed identity reflects Lacto Calamine’s journey across generations. Originally known as a problem-solution lotion, the brand has steadily evolved into an oily-skin expert. Over the years, it has expanded its portfolio beyond the flagship lotion into modern skincare formats such as facewash, light moisturisers, sunscreen, serums, facial wipes, and sheet masks. This portfolio-led approach has helped the legacy brand remain relevant and competitive in a rapidly evolving skincare market.
At the heart of Lacto Calamine’s promise is its trusted formula. Kaolin Clay helps absorb excess oil and soothe the skin, Zinc Oxide supports pore unclogging and pimple prevention, while Glycerin provides essential hydration. The refreshed visual identity will be rolled out across the entire range, led by the flagship lotion, with other products transitioning to the new look by the end of the current fiscal year.
Commenting on the refresh, Sai Ramana Ponugoti, CEO of Piramal Consumer Healthcare, said Lacto Calamine is more than a skincare brand-it is an emotion rooted in everyday memories across Indian households. He added that the new identity celebrates this enduring bond while aligning with the aspirations of modern consumers who value authenticity, efficacy, and simplicity. The refresh reaffirms the brand’s focus on expert care for oily skin, designed to grow alongside every generation.
