French luxury beauty brand Lancôme has announced the appointment of Sonam Kapoor as its Brand Ambassador from India, reinforcing the brand’s growing focus on the Indian market. The collaboration reflects Lancôme’s intent to engage a culturally aware, style-conscious, and increasingly discerning beauty consumer in the country.

Known for acclaimed performances in films such as Neerja, Raanjhanaa, and Pad Man, Sonam Kapoor has consistently challenged conventions both on screen and beyond. Over the years, she has emerged as a global fashion and beauty icon, redefining Indian representation on international platforms. Her distinctive personal style, cultural fluency, and ability to bridge Indian identity with global luxury make her a natural fit for Lancôme as it connects with a new generation of beauty consumers.

Commenting on the association, Sonam Kapoor shared that Lancôme has been part of her beauty journey since her early experiences with the brand in Paris. She expressed admiration for the brand’s legacy of ambassadors and its commitment to authenticity, innovation, and purposeful beauty. Highlighting Lancôme’s science-led approach, she noted that products like the Génifique Ultimate Recovery Serum have become an integral part of her routine, supporting skin resilience amid travel and long workdays.

Shrestha Jana, General Manager, L’Oréal Luxe India, said Sonam represents a modern, confident voice that strongly aligns with Lancôme’s values. Vania Lacascade, Global Brand President of Lancôme, added that Sonam brings modernity, sophistication, and a unique cultural perspective to the brand’s global ambassador family.

With this partnership, Lancôme enters a new chapter in India, strengthening its leadership in luxury beauty through innovation, heritage, and relevance for today’s consumer.