Lay’s, the flagship potato chips brand from PepsiCo India, has announced the rollout of its refreshed brand identity in India-marking the largest global transformation in the brand’s nearly 100-year history. The new visual identity will be introduced nationwide starting the first week of March 2026.

Rooted deeply in Lay’s agricultural heritage, the refreshed look reinforces the brand’s core promise: chips made from the finest, farm-grown potatoes. The updated packaging places the farm-to-bag journey front and center, with clearer on-pack messaging such as “Made with Finest Potatoes” and enhanced ingredient imagery that makes quality credentials easier for consumers to recognize and trust.

Sustainability also plays a key role in the refresh. The new Lay’s packs feature a polyolefin-based recycle-ready structure, designed around circularity principles to improve end-of-life outcomes when collected as post-consumer waste.

Commenting on the launch, Saakshi Verma Menon, Chief Marketing Officer – Foods, PepsiCo India, said the refresh brings the brand’s long-held belief-great taste begins at the farm-to life in a more visible and meaningful way. She highlighted Lay’s enduring partnerships with over 27,000 Indian potato farmers and the brand’s responsibility as a category leader to make quality and sustainability easier to see.

The refreshed identity has been designed in-house by PepsiCo Design & Innovation, retaining Lay’s iconic sun and red ribbon while introducing sun-inspired ‘Lay’s Rays’, a refined logo, a custom typeface, and a richer, ingredient-led colour palette.

The new creative platform, ‘Lay’s® Ke Liye Kuchh Bhi’, featuring brand ambassador Ranbir Kapoor, brings the refresh to life by celebrating playful, everyday “Good Selfish” moments that define consumers’ love for Lay’s. The campaign will roll out across TV, OTT, digital, and social platforms, with refreshed packs available across retail, e-commerce, and quick-commerce channels nationwide.