The Leapfrog Network (TLF) has announced the acquisition of Popinions, a fast-growing digital brand known for its sharp take on trending issues and pop culture, particularly among Gen Z audiences in India. With over a million followers on Instagram, Popinions has carved out a unique voice in the youth media landscape—one that now joins TLF’s expanding content family.

This move marks another significant step in TLF’s mission to build a dynamic and diverse content ecosystem. Already home to platforms like Trolls Official, Marketing Moves, Binge Moves, Tube India, and Filmy Khabhri, the addition of Popinions strengthens TLF’s appeal among younger, socially engaged audiences.

TLF CEO Chirag Alawadhi described the acquisition as more than a business deal—it’s a cultural alignment. “Popinions isn’t just popular; it’s principled. It has a pulse on what matters to young India. Our goal isn’t to change that- it’s to fuel it,” he said, emphasizing that Popinions will maintain its creative independence while gaining new resources to grow.

COO Yash Vashishtha echoed the sentiment, highlighting the brand’s unique ability to spot trends before they go mainstream. “Popinions has instinct- and our job is to amplify that with scale, structure, and strategy,” he noted.

Chief Marketing Officer Rishabh Bhardwaj added that the acquisition reinforces TLF’s commitment to bold, authentic storytelling. “We’re here to nurture voices that are unfiltered and relatable. This is about pushing boundaries, not playing it safe.”

Under TLF’s wing, Popinions will retain its original tone and content style, while gaining access to a wider range of production tools, marketing support, and multi-platform distribution. The focus will be on growing its influence without compromising its identity- a blend of raw insight and digital agility that resonates with today’s connected generation.