Libas, one of India’s leading ultrafast fashion brands, has unveiled its new campaign, Season of Joy, capturing the warmth and excitement of the pre-festive season. The campaign celebrates sisterhood, heartfelt conversations, shared laughter, and the anticipation that makes the days leading up to festivals so special – all while staying true to Libas’ philosophy of effortless, contemporary style.
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The collection introduces elegant kurta sets, versatile co-ord sets, and festive suits in modern prints with subtle shimmer, offering a perfect blend of festive charm and everyday accessibility. With prices starting from ₹2,000+, Libas aims to make aspirational festive fashion more approachable for the modern Indian woman.
Sidhant Keshwani, Founder & CEO of Libas, shared:
“Festivals in India are as much about the days leading up to the celebrations as the occasion itself. Season of Joy is our tribute to these moments – the togetherness, the smiles, and the effortless style they inspire. Our goal is to empower women to express their individuality with grace, while strengthening Libas’ position as the go-to choice for festive wear.”
As part of the campaign, Libas has also launched multiple capsule collections – Tarini, Co-ordsome, Blooming Prints, Khwaab, and Gerua – each inspired by a unique celebratory mood.
The Season of Joy collection is now available across all Libas platforms, including its D2C app, official website, leading e-commerce marketplaces, and offline stores nationwide.
