Libas has unveiled its festive campaign, Roshni, honouring the inner light, strength, and divinity of the modern Indian woman. The campaign celebrates women as embodiments of the Devi – radiant, graceful, and powerful – bringing warmth and brilliance to every celebration.

Inspired by Indian history and mythology, Roshni captures the duality of today’s woman – rooted in tradition yet effortlessly modern. The film and visuals portray how external beauty and inner strength coexist, reflecting the harmony between elegance and empowerment.

The accompanying Roshni collection mirrors this theme with flowy silhouettes, floral prints, and festive detailing. Designed in luxurious fabrics such as silk and velvet, the range features intricate embroidery and sequin work, priced between ₹2,000 and ₹7,000.

Nisha Khatri, head of marketing at Libas, said, “With Roshni, we wanted to celebrate the true spirit of the season – light, joy, and the timeless grace of Indian women. India has always been a land of Devis, and this collection embodies that essence – gentle yet fierce. Through striking visuals and thoughtfully designed pieces, Roshni brings this duality to life, resonating deeply with the modern woman’s evolving style.”