Libas has unveiled the 10th edition of its flagship Purple Days Sale (PDS), alongside the launch of its new campaign, #MoveOnWithLibas, strategically timed just after Valentine’s Day. The initiative reframes the traditionally romance-driven season into a celebration of confidence, independence, and self-expression, transforming a high-traffic sales window into a broader cultural statement.
As part of the Purple Days Sale, Libas is offering discounts of up to 70% across categories, supported by exclusive brand-led deals. The campaign has been amplified through a mix of high-impact outdoor billboards, audio platforms, and influencer collaborations, ensuring strong visibility and engagement across touchpoints.
Extending the narrative beyond fashion, Libas has partnered with a range of lifestyle and consumer brands spanning beauty, wellness, food, and beverages. These collaborations are designed to embed the campaign within everyday self-care and lifestyle choices, expanding its relevance and cultural footprint beyond apparel.
The response to the sale has been swift and intense. On Day 1, a surge in digital traffic temporarily crashed the Libas website, highlighting heightened post-Valentine consumer demand. Offline stores mirrored this momentum, with heavy footfall reported across locations. At the brand’s Lajpat Nagar store in Delhi, shoppers queued for nearly three hours to access opening-day offers, underlining the scale of consumer interest.
Commenting on the campaign, Nisha Khatri, Head of Marketing at Libas, said the 10th edition of Purple Days has opened with record momentum. She noted that #MoveOnWithLibas takes a more modern and radical approach by shifting the Valentine’s narrative from traditional romance to choosing oneself with confidence, while still preserving the excitement of value-led shopping.
While the offline Purple Days Sale ran pan-India for two days, the online sale continues on Libas’ website and app until February 22, 2026. By blending cultural storytelling, cross-category partnerships, and aggressive discounting, Libas is positioning Purple Days not merely as a sale, but as a strategic growth engine driving both brand engagement and sales in the fast-fashion space.
