Libas Unveils ‘Maa of All Sales’ Campaign, Blending Purple Power with Pop CultureThe Purple Days Sale returns with humour, heritage, and immersive brand storytelling.
Libas, one of India’s fastest-growing ultra-fast-fashion brands, has launched its vibrant new campaign, ‘Maa of All Sales’, to mark the return of its much-awaited Purple Days Sale. Infused with humour, cultural references, and a dash of nostalgia, the campaign captures the emotional pulse of seasonal shopping in true Libas fashion.
Moving beyond the usual discount-driven promotions, the brand’s latest effort leans into storytelling rooted in pop culture and shared Indian sensibilities-making it more than just a sale.
“This campaign reflects our brand voice-playful, relatable, and culturally tuned,” said Sidhant Keshwani, Founder & CEO of Libas. “‘Maa of All Sales’ brings scale and celebration, while staying grounded in the retail excitement that defines this time of year.”
As part of a community-first approach, Libas collaborated with homegrown Indian brands such as Sirona and Jain Shikanji-celebrating shared values of authenticity and craftsmanship.
The campaign also introduced Purple VIP Passes, where customers could shop for ₹3,000 by purchasing a pass worth ₹2,000, bundled with added benefits. The first 100 shoppers at the brand’s flagship store in Lajpat Nagar received an additional ₹1,000 discount, enhancing both excitement and exclusivity.
Libas transformed the Lajpat Nagar store and surrounding streets in a striking purple makeover, complete with dramatic decor and the release of hundreds of balloons to launch the campaign. An experiential Libas x Jain Shikanji cart offered complimentary refreshments, evoking a nostalgic and engaging retail moment.
“The campaign was designed to be immersive from every touchpoint,” said Nisha Khatri, Head of Marketing at Libas. “From collaborations to customer rewards, every element aims to elevate the experience while reflecting our identity as a proudly homegrown brand.”
Running from July 26 to August 3, the Purple Days Sale offers up to 70% off across categories. While the offline activation ran for two days, the sale continues online via the Libas website and mobile app-ensuring accessibility and engagement for shoppers across India.
With ‘Maa of All Sales’, Libas reaffirms its commitment to culturally resonant storytelling, meaningful partnerships, and a seamless customer experience that celebrates both style and sentiment.
