Libas has launched its latest campaign, ‘Season of Joy,’ alongside a fresh pre-festive collection that celebrates togetherness, anticipation, and the spirit of the season. The campaign captures the warmth and excitement that build up in the days leading to major Indian festivals.
The new collection offers an elegant mix of kurta sets, co-ord sets, and festive suits featuring modern prints, subtle embellishments, and versatile designs that can seamlessly transition from casual gatherings to festive celebrations. With prices starting at ₹2,000, the collection aims to make premium festive fashion accessible to a wide audience.
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Speaking about the launch, Sidhant Keshwani said,
“Festivals in India are not just about the main day-they are about the moments that lead up to it. Season of Joy is our tribute to those pre-festive moments of laughter, togetherness, and effortless style. Through this campaign, we hope to inspire the modern Indian woman to embrace her individuality with elegance while reinforcing Libas as the go-to brand for festive wear.”
The collection introduces several capsule lines–Tarini, Co-ordsome, Blooming Prints, Khwaab, and Gerua-each designed to showcase a distinct facet of festive expression.
The Season of Joy collection is now available across all Libas retail channels, including its app, website, offline stores, and leading e-commerce platforms, supported by an integrated advertising campaign for maximum reach.
