The campaign celebrates modern luxury and features over 150 international beauty brands.
Nykaa Luxe has unveiled its latest campaign with model and actor Lisa Haydon as the face of the initiative. The campaign spotlights a curated selection of global beauty brands available through Nykaa Luxe, both online and in-store.
The film, directed by Shivin and Sunny, highlights key products from international names such as Charlotte Tilbury, Chanel, Dior Beauty, Jo Malone London, Obagi, Dr. Barbara Sturm, and GHD. Stills from the shoot were captured by photographer Taras Taraporvala, with makeup by Loveleen Ramchandani, hair by Hiral Bhatia, and styling by Priyanka Kapadia.
A Nykaa spokesperson commented,
“We’re witnessing a shift in how Indian consumers approach luxury beauty – they’re looking for more than just premium products; they want an experience. Lisa Haydon brings a modern elegance and confidence that aligns perfectly with the Luxe identity. This campaign is an invitation to explore a world of curated global beauty, delivered through our digital platforms and 76 Luxe stores across India.”
Lisa Haydon added,
“Luxury beauty is about confidence and authenticity. I’m proud to represent a platform that champions individuality through such iconic global brands. Nykaa Luxe isn’t just about products; it’s about how beauty makes you feel – empowered, expressive, and uniquely you.”
Nykaa Luxe currently offers an omnichannel experience with over 150 top-tier international beauty brands.
