ADbhoot has unveiled a new television campaign for Little Angel Baby Diaper titled India’s Finest Baby Diaper, flipping the traditional narrative of baby-care advertising. Instead of parents driving the conversation, the campaign places babies firmly at the center, portraying them as the true decision-makers.
Set in a fictional space called the India’s Finest Baby Diaper Forum, the film features infants aged between six months and one-and-a-half years seated in a playful, baby-sized boardroom. The young “panelists” are shown debating key diaper features such as wetness indicators and leak protection, with the narrative culminating in a witty voiceover delivered by a ‘Boss Baby’ character.
ADbhoot handled the campaign end-to-end, from strategic thinking to execution, including set design and production. To authentically capture a baby’s point of view, the team created a scaled-down set that mirrors the world as infants might see it. Selective use of AI tools was employed to enhance visual continuity and realism, supporting the story without overpowering its emotional core.
Vaibhav Pandit, founder and creative director at ADbhoot, noted that the idea was rooted in simplicity and imagination. He explained that technology was used not to replace emotion, but to refine it-allowing the concept of babies choosing what’s best for them to feel believable and engaging.
Chirag Pan, managing director at Pan Health, said the campaign reflects Little Angel’s belief that innovation begins with empathy. By blending humour, warmth, and intelligence, the film communicates the brand’s promise of smart comfort for babies.
The campaign stands out as an example of unconventional storytelling in the baby-care category, using fresh perspective and visual humour to communicate product benefits effectively.
