Piramal Consumer Healthcare (PCH) has unveiled a 1001-song album for its flagship baby care brand Little’s, created in collaboration with Punt Creative and produced with Suno. Released on Children’s Day, the album spans multiple genres, moods, and seven languages, making it one of the most extensive music collections ever curated for young children.

The initiative aims to solve a common challenge for parents: finding appropriate, development-friendly music that both entertains and supports early growth. The tracks were designed with baby-specific needs in mind – soft sounds, simple melodies, familiar patterns, and culturally rooted themes.

Abhishek Kumar Srivastava, CMO, Piramal Consumer Healthcare, said the project reflects the brand’s focus on consumer-centric innovation. “With Little’s, this campaign brings thoughtfully curated music that inspires joy and connection. It also marks our first step in exploring AI-led experiences to deepen how families interact with the brand.”

Harsh Shah, managing director, Punt Creative, noted that the campaign was built to address real parenting challenges. “We wanted to take on one of the everyday hurdles – keeping babies engaged while supporting their growth. With songs across seven languages and Suno’s support, we’re creating a content platform we can keep expanding in the years to come.”

Gourab Ghose, head of international markets at Suno, added, “Through this collaboration, we hope to bring moments of joy, bonding, and learning into every home. By creating music in multiple Indian languages, we want families to feel represented and connected, no matter where they are.”

Little’s, established in the 1980s, remains a trusted name in Indian baby care, offering a wide range of products for children up to two years old. Punt Creative, the creative arm of Punt Partners, continues to build brand-led platforms and digital-first campaigns.