Livpure has named Weber Shandwick India as its strategic public relations and communications agency. Under this partnership, Weber Shandwick will develop an integrated communications framework that supports Livpure’s innovation-led, purpose-driven brand vision. The mandate includes strategic media outreach, reputation management, and narrative building to strengthen Livpure’s positioning across its diverse wellness-focused categories.

Nitin Malhotra, CMO, Livpure, said, “At Livpure, our mission is to create a seamless ecosystem of products and services that make everyday wellness simple and accessible. Partnering with Weber Shandwick gives us the opportunity to elevate that mission through richer storytelling, stronger stakeholder engagement, and a unified brand voice rooted in our philosophy of ‘wellness made effortless’. Together, we aim to deepen resonance for Livpure’s purpose and communicate our transformation in a way that builds trust and connection.”

Karan Bhandari, managing director – integrated media strategy, Weber Shandwick India, added, “Livpure’s clarity of purpose and innovation-driven mindset make it a brand built for long-term relevance. As the company continues to simplify wellness for consumers, our team is committed to supporting this journey with an earned-first, data-led communications strategy. By pairing Livpure’s leadership in home wellness with our storytelling expertise, we aim to strengthen consumer trust, enhance engagement, and build a cohesive brand narrative that reflects the ambition of this partnership.”

By combining Livpure’s consumer insights with Weber Shandwick’s strategic communications capabilities, the collaboration aims to enhance stakeholder advocacy and reinforce Livpure’s brand equity as it enters its next phase of growth.