MUMBAI: L’Oréal Paris has rolled out a striking nationwide Out-of-Home (OOH) campaign to introduce its latest innovation-the L’Oréal Paris Glycolic Gloss Range, powered by Glycolic Acid. Executed in partnership with Posterscope India, the campaign aims to spark high-impact visibility and generate mass awareness as the brand enters a new chapter in gloss-care beauty.
Designed to create buzz across major metros as well as emerging Tier 2 and Tier 3 cities, the campaign took over prominent outdoor touchpoints in Mumbai, Delhi, Bengaluru, and Kolkata, among others. Through a mix of billboards, mall façades, bus queue shelters, and immersive outdoor innovations, the brand painted cityscapes in its signature glossy pink, mirroring the shine promised by the product.
The highlight of the campaign was a striking 3D product cutout installation, which brought the Glycolic Gloss’ eye-catching packaging to life on-ground. This larger-than-life visual element served as a high-engagement centerpiece, embodying the gloss effect and enhancing brand recall.
Speaking about the launch, Imtiyaz Vilatra, CEO, Posterscope India, said the objective was to translate the brilliance and shine of the product into a standout visual spectacle. “With L’Oréal Paris Glycolic Gloss, we wanted to create an urban experience that reflects the product’s radiance. Through innovative formats and precise placement, the campaign didn’t just attract attention-it blended into the vibrant energy of the cities,” he shared.
With its dynamic outdoor presence and bold visual storytelling, L’Oréal Paris has successfully positioned Glycolic Gloss as a beauty innovation ready to shine nationwide.
