L’Oréal Professionnel has appointed Ogilvy Paris to lead its global social media strategy across TikTok and Instagram, following a competitive multi-agency pitch.
Under this mandate, Ogilvy Paris will be responsible for building and enhancing L’Oréal Professionnel’s digital presence on both platforms, reinforcing the brand’s position as a global leader in professional hair innovation and inspiration. The partnership aims to create engaging, trend-driven content that fuels awareness, desirability, and community engagement among professional stylists and consumers worldwide.
Set to go live in November 2025, the collaboration reflects the brand’s strategic focus on leveraging social-first storytelling to strengthen its global identity.
As TikTok and Instagram continue to redefine how beauty and professional brands connect with audiences, L’Oréal Professionnel’s move underscores its ambition to build consistent global narratives and deepen its cultural relevance online. The initiative also aims to drive performance and influence on platforms that now play a crucial role in shaping both brand perception and purchasing behaviour.
Through this partnership, L’Oréal Professionnel and Ogilvy Paris will work to merge creativity, authenticity, and performance – inspiring a new generation of stylists and beauty enthusiasts while setting new benchmarks for professional haircare communication in the digital age.
