Italian sportswear brand Lotto has announced the appointment of Sania Mirza as its brand ambassador and chief advisor for Women’s Sports, marking her second collaboration with the brand. The partnership represents a return to a relationship that began early in Mirza’s career, when she was just 19 and emerging as a distinctive voice in Indian sport.

Lotto’s association with Mirza predates her Grand Slam victories and global recognition. The brand identified her confidence, individuality, and cultural impact early on, aligning with values that continue to define Lotto’s philosophy today.

Abhishek Ganguly, CEO, Agilitas Group, said, “Sania embodies authenticity and confidence-qualities that go beyond match results. She has consistently stood at the intersection of sport, culture, and community in India, influencing how an entire generation approaches self-belief and individuality. This partnership reflects that shared mindset.”

Speaking on her return, Sania Mirza said, “Lotto believed in me at a time when I was still finding my voice as an athlete. Coming back now feels natural-not just as a sportsperson, but as someone who can help shape how women engage with sport and movement. Being able to contribute beyond the court makes this partnership deeply meaningful.”

In her role as chief advisor for Women’s Sports, Mirza will work closely with Lotto to guide its women’s athleisure and sportswear strategy across footwear and apparel. Drawing from her lived experience, she will focus on building stronger community relevance, ensuring the brand evolves alongside women rather than merely designing for them.

Through this renewed collaboration, Lotto reinforces its commitment to empowering women in sport through authenticity, inclusivity, and long-term engagement.