Company targets ₹1,000 crore brand valuation in India within five years
Agilitas Sports has officially launched the Italian sportswear brand Lotto in India, marking a significant step in expanding its global portfolio. The company aims to scale Lotto into a ₹1,000 crore brand in the Indian market over the next five years.
Cricketers Yuvraj Singh and Abhishek Sharma are prominently associated with the launch, which focuses on cultural resonance and a casual, engaging tone. The campaign introduces Lotto in a light-hearted style, highlighting its Italian roots and rich global heritage.
Founded in Montebelluna, Italy, Lotto has been a key player in the sportswear and fashion space for over 50 years. Its initial India launch includes Lotto Leggenda, a premium sneaker line inspired by retro designs. While the products are designed in Italy, they will be manufactured locally in India by Mochiko Shoes, Agilitas’s footwear division.
Agilitas holds exclusive distribution and growth rights for Lotto in India, South Africa, and Australia. Over the next 12 months, the brand will expand into apparel, footwear, and accessories, with a strong focus on establishing a lifestyle-led identity that merges global aesthetics with local execution.
Notably, Yuvraj Singh is also an early investor in Agilitas Sports, with his association with co-founder and CEO Abhishek Ganguly tracing back to 2011.
Abhishek Ganguly, Co-founder & CEO, Agilitas Sports:
“This isn’t just a market entry – it’s about building a brand driven by ambition and category leadership. Lotto carries a global legacy, but we’re reimagining it for modern India. The launch campaign is raw and real – just like how we plan to grow the brand: with authenticity, curiosity, and fun.”
Yuvraj Singh, Cricketer & Investor:
“Lotto’s vibe is different – expressive, stylish, and unapologetically fun. That’s what drew me to it. As both an athlete and entrepreneur, I’m all in on brands with soul. And this is only the beginning – we’ve got an exciting YWC x Lotto collaboration coming soon.”
Abhishek Sharma, Cricketer:
“Lotto lets you be you – bold, effortless, and genuine. That’s what makes it stand out. I’m excited to be part of a brand that balances sport and style so well. The gear looks sharp, feels great, and totally matches my vibe. For me, this is more than a brand deal – it’s personal.”
