Lotus Botanicals has launched LuminaFresh Underarm Spray Serum, an innovative non-aerosol, alcohol-free alternative to traditional deodorants. This multifunctional product combines underarm brightening with odor defense using 100% natural extracts, offering long-lasting freshness while supporting skin health.
Following the “Gentle on underarms, tough on odour” philosophy, LuminaFresh embodies Lotus Botanicals’ #BeautyInBalance commitment, delivering a clean alternative to conventional deodorants that often contain alcohol, synthetic fragrances, and harsh chemicals.
Priced at Rs 445, the product comes in three variants: refreshing Aqua & Mint, antioxidant-rich Raspberry & Strawberry, and soothing Witch Hazel & Chamomile for sensitive skin.
Nitin Passi, Chairman & Managing Director of Lotus Botanicals, emphasized that beauty and personal care have evolved beyond basic function: “Millennial and Gen Z consumers seek fresh, clean, and conscious solutions. LuminaFresh is a breakthrough innovation, reducing underarm pigmentation, controlling odour, and providing all-day freshness in one effortless spritz.”
The company is partnering with dermatologists to promote comprehensive underarm care focused on skin health and biome-friendly freshness. Consumer trials show 98% of users experienced improvements in odor control, skin texture, and tone with continued use.
LuminaFresh is available on major e-commerce platforms and the brand’s official website.
